---
title: Social Proof
description: Social proof is a psychological and social phenomenon.
image: https://www.tackgtm.com/hubfs/4O4A8324-X4.jpg
---

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# Social Proof

Social proof is a psychological and social phenomenon.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Oct 30, 2024

---

How well are you using social proof? 

First, what is social proof?

[Social proof](https://en.wikipedia.org/wiki/Social_proof) (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation.

I would argue, social proof should be used in almost every part of your marketing and sales. 

Is TACK perfect at using social proof? No, we're doing an average job at best at it. And that needs to change. So don't fret if you think you could be doing better. 

Here's a starting list of places you should be using social proof. 

- Sales decks
- Website
- Content assets
- Social media
- One-pagers
- Product collateral 
- Customer education
- Lead nurture flows
- Sales sequences
- At events
- Newsletter
- Pretty much anyplace where the context makes sense

How do you make it something you don't overlook?

Make it part of your editing and review your process/checklist for anything that's created and make it a [principle of how you go-to-market.](https://www.tackgtm.com/blog/uniting-your-go-to-market-vectors) 

Even better, create a customer swipe file containing all social proof. 

## Similar posts

<https://www.tackgtm.com/blog/voices-of-people-in-company-posts>

### [Voices of People in Company Posts](https://www.tackgtm.com/blog/voices-of-people-in-company-posts)

If you're writing posts for a company page on LinkedIn or any company on any social network, don't do this.

 Mark Kilens  May 1, 2025

<https://www.tackgtm.com/blog/zero-click-content>

### [Zero Click Content](https://www.tackgtm.com/blog/zero-click-content)

The three channels I would focus on are social networks, generative search engines, and email. 

 Mark Kilens  Jun 16, 2025

<https://www.tackgtm.com/blog/search-experience-optimization>

### [Search Experience Optimization](https://www.tackgtm.com/blog/search-experience-optimization)

People search on social sites, in communities, on websites, with ChatGPTs, and in even other ways and places. 

 Mark Kilens  Feb 20, 2025

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### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

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