Stephanie Pennell
Go-to-Market Superpower: Building powerful relationships and exerting influence with ease.
About Stephanie
With over 10 years of experience as an Event Executive, I’ve worked with brands like ZoomInfo, Nexthink, and Omnicom, turning tight budgets and timelines into unforgettable events. I’ve planned, strategized, and hustled my way through global conferences, trade shows, and everything in between.
From launching brands like 3M and Kleenex to leading a powerhouse team at ZoomInfo, I’ve seen it all.But I wanted to do more—so I started The Event Critic. I’m here to share what works (and what definitely doesn’t), offering candid reviews, insider tips, and expert strategy to make your event stand out. When I’m not diving deep into event logistics, you’ll find me at the Pilates studio or out exploring with my Shih-Poo, Louis.
During my tenure at ZoomInfo, I have stood at the helm of groundbreaking event marketing initiatives, consistently driving innovation and establishing valuable connections with VIP customers, prospects, and internal C-level executives. My proficiency extends beyond event logistics; I've championed the creation and management of internal revenue events, successfully optimizing operational processes while employing advanced analytics to elevate decision-making.
At Nexthink I provided direct support to the Chief Revenue Officer & VP of Sales, a role that demanded meticulous event management, strategic communication, and agile team coordination. I've been at the forefront of pioneering campaigns spanning MSP, Channel, Revenue Marketing, and Value Realization, thereby shaping and executing strategies that directly contributed to revenue growth. Additionally, my leadership as a Field Marketing & Event Manager at Nexthink led to our team successfully increasing our annual customer event attendance by an impressive 80% YoY while expertly coordinating multiple large global events each quarter.
Moreover, my earlier experience in the agency world with Pierce Promotions & Event Management, an Omnicom Group, speaks to my skills in managing multimillion-dollar budgets and facilitating client engagement for some of our biggest clients such as Kleenex, Simple Mobile and 3M.
Expertise
I'm the strategist behind events that leave your audience craving more. From shaping visionary strategies and captivating target audiences to orchestrating seamless partnerships and ensuring brand consistency, I transform events into high-powered experiences. Whether it's captivating influencer speakers, trendsetting innovations, or skyrocketing ROI, I infuse every detail with dynamic energy.
My expertise spans a diverse spectrum of event types: tradeshows, user groups, roadshows, experiential activation, Customer Advisory Boards and even SKOs and President Club Trips. Beyond orchestrating events, I curate immersive experiences that nurture influence and leave a lasting impact.