TACK CREW
Pete Lorenco
Go-to-Market Superpower: Demand Generation
About Pete
Pete has 15+ years of experience accelerating qualified pipeline and revenue for Enterprise orgs including EMC, Iron Mountain, and Avid Technology, as well as, early stage startups such as Alyce, HYCU, and now Pathfactory, where he leads the marketing team. Pete's passion is experimentation in the strategies and channels used to create, capture, and nurture new and existing customer demand.