TACK CREW
Liam MacCormack
Go-to-Market Superpower: Building growth engines from 0-1
Work History
With 8 years of building go-to-market functions and working in-house/consulting for over 40+ B2B SaaS Startups (including Hopin, Samba TV, & Anrok), Liam knows what it takes for early/growth stage startups to create product demand & drive pipeline growth. He believes all good growth engines start with a deep understanding of product and customers. Then layering data and growth programs on top of those insights while staying lean to test, learn, and iterate what works. He currently owns and operates growth by liam - his solopreneur growth consultancy where he works with founders and marketing leaders at early/growth stage B2B SaaS Startups to take their growth engine from 0-1.
Expertise
- Demand Gen/Growth Marketing
- RevOps
- Reporting/Analytics