Kinsey Wolf
GTM Superpower: Translator between people, processes, and systems
Work History
With more than a decade of experience in the trenches of early stage startup marketing, my speciality is building sustainable, scalable marketing programs for technology companies. As the founder and CEO of Polaris Growth Studio, I serve as a consultant and fCMO for technology companies, and bring a wealth of experience across pivotal roles in marketing, strategic development, and executive leadership.
My favorite thing? Helping big ideas achieve their potential.
At Polaris Growth Studio, I’ve worked with dozens of startups to gain insight into their customers, strategize and execute measurable marketing strategies, and go to market with confidence. Every initiative is built on the philosophy that effective marketing depends on treating the ideal customer as our North Star.
Before founding Polaris Growth Studio, I served as the Head of Marketing for a B2B, SaaS-based FinTech startup for six years. Following the company’s acquisition by a San Francisco-based private equity firm, I launched my consultancy to help technology startups and mid-market leaders to enhance their marketing efforts. This experience solidified my ability to create and execute strategies that resonate with target audiences and elevate brand presence at every scale.
Over the years, I've been featured in Forbes, Nasdaq, Crunchbase, Thrive Global, and more. Here are a couple of key client wins, too:
Developed SEO-focused content strategy, generating 5,600+ leads for a tech startup pre-launch.
Led HubSpot implementation and inbound marketing program for a global sales platform, achieving 50% YOY growth in lead generation.
Oversaw growth marketing for a FinTech startup, achieving 60% YOY lead generation growth.
Expertise
I’m the architect behind marketing strategies that not only captivate audiences and drive action, but also foster ongoing engagement and brand loyalty. My areas of expertise include:
- Customer & Market Research: Revealing what truly makes your market tick with detailed customer research, market analysis, and buyer journey mapping.
- Growth Marketing: Crafting and implementing growth strategies that drive business success, no matter how ambitious the goal. Product Marketing:
- Understanding complex products and their positioning, and translating them into values for a less technical audience.
- Lifecycle Strategy: Delivering strategies that support customers during their entire lifecycle to support sales, customer retention, and brand recognition.
- Sales Enablement: Aligning marketing and sales efforts to achieve seamless, truly scalable sales.
- Relationship Building: Establishing and nurturing valuable connections with clients, stakeholders, and industry leaders.
- Brand Development: Ensuring compelling brand messaging across all platforms.