Kanako Tone
Go-to-Market Superpower: Translator between people, processes, and systems.
Work History
Every job I’ve ever had involved, to some extent, making people, processes, and systems work efficiently. That’s included HR, board meetings, marketing and sales, customer success and other ops functions. Even concerts, though that’s another story.
In my most recent role as leading Revenue Operations at SmarterX, I oversee a comprehensive revenue tech stack including Salesforce, Hubspot, and Talkdesk. My time there has included wide ranging projects such as launching automatic renewal communication cadences, implementing self-serve signup journeys, and building attribution models for deeper marketing insights.
During my time at Alyce, I led critical projects like migrating from Outreach to Salesloft and introducing ChiliPiper to streamline inbound processes. I championed the transition from spreadsheets to Salesforce forecasting for renewal opportunities and played a key role in establishing Annual Operating Plan (AOP) and revenue goals.
Prior to that, I served as Manager of Marketing Operations at Access and Attivio where I managed marketing technology stacks, played a critical role in ABM pilot programs, and implemented lead funnels that doubled conversion rates. My tenure at Attivio also included a migration from Salesforce Classic to Lightning in just 6 weeks, but once again, that’s a whole other story.
Expertise
I'm the strategist behind events that leave your audience craving more. From shaping visionary strategies and captivating target audiences to orchestrating seamless partnerships and ensuring brand consistency, I transform events into high-powered experiences. Whether it's captivating influencer speakers, trendsetting innovations, or skyrocketing ROI, I infuse every detail with dynamic energy.
My expertise spans a diverse spectrum of event types: tradeshows, user groups, roadshows, experiential activation, Customer Advisory Boards and even SKOs and President Club Trips. Beyond orchestrating events, I curate immersive experiences that nurture influence and leave a lasting impact.