---
title: "The Future of B2B Marketing: Experiential Events and Trust-Building"
description: Discover why experiential events, trust-building, and original content are key to future B2B marketing success. Learn how to create leverage and sustainable growth.
image: https://www.tackgtm.com/hubfs/Imported_Blog_Media/GTMND-YTThumbnail%20(Regular)-Josh%20King%20%26%20Daniel%20Curtis-2.png
---

[![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com)

- [COMMUNITY](https://www.tackgtm.com/product)
  
    - [THE GTM LIBRARY](https://thegtmlibrary.com/)
    - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind)
    - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials)
- RESOURCES
  
    - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model)
    - [BLOG](https://www.tackgtm.com/blog)
    - [WEBINARS](https://www.tackgtm.com/webinars)
    - [PODCAST](https://www.tackgtm.com/gtm-news-desk)
    - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources)
- SERVICES
  
    - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services)
    - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production)
    - [DEMO CENTERS](https://www.tackgtm.com/demo-centers)
    - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials)
- ABOUT
  
    - [MEET MARK](https://www.tackgtm.com/about-tack)
    - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team)

[BOOK A MEETING](https://meetings.hubspot.com/kilens)

 

### You Can Start a Startup with $500. Growing It? That’s War.

This *GTM NewsDesk* episode pulls no punches. Mark Kilens and Nick Bennett lay into the startup carnage of 2024–25, where overfunded SaaS companies from the 2021 hype cycle are crashing under bloated valuations and busted growth models. Why? The old channel-led GTM playbook is broken.

The solution? **Network-first thinking**. That means leveraging people, brands, and real communities—not just paid channels—to build attention in an oversaturated AI-screaming market. Mark calls it: the age of *application-layer innovation*, not infrastructure. LLMs are the electricity. What matters now is how you *use* them.

They also torch the shady privacy practices of Chinese AI players like DeepSeek, warning founders not to chase hype from untrustworthy sources. Nick’s blunt: *“If you didn’t buy the Nvidia dip, sorry.”*

Segment three shifts gears: Josh and Daniel from **EMC3** unpack how experiential events must evolve. Forget vanity flagship conferences. Real ROI comes from strategy-first design, smaller formats, and content that’s **conversational, not performative**. Events aren’t just marketing—they’re infrastructure for trust.

🧠 Takeaways:

- **Move from channel to network thinking.** Growth is relational now, not transactional.
- **AI fatigue is real.** Infrastructure hype ≠ business value.
- **Events without purpose = wasted spend.** Strategy, sequencing, and shared alignment are the real differentiators.
- **Experiential means emotional.** Don’t just host. Connect.

 

 

---

EXCLUSIVE CONTENT

 

 

### [![Mark Kilens](https://app.hubspot.com/settings/avatar/daf76171ad085aba01bdd0a8f4b54225) Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

[![Linkedin Author](https://f.hubspotusercontent10.net/hubfs/8768169/Elements/Theme/icons/social/linkedin.svg)](https://www.linkedin.com/in/markkilens/)

## Similar posts

<https://tackgtm.com/gtm-news-desk/interactive-demos-and-content>

GTM News Desk

### [Interactive Demos and Content: The Future of B2B Marketing](https://tackgtm.com/gtm-news-desk/interactive-demos-and-content)

Discover how interactive demos, AI, and community strategies are revolutionizing B2B marketing by building trust, speeding up sales cycles, and...

 Mark Kilens  May 9, 2025

![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg)

TACK GTM LLC  
PO Box 913  
Newburyport, MA 01950

### COMPANY

- [About Us](https://www.tackgtm.com/about-tack)
- [TACK Insider](https://www.tackinsider.com/)
- [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm)

### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

Copyright © 2025 TACK GTM LLC All rights reserved.

[Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Kilens",
    "url" : "https://www.tackgtm.com/blog/author/mark-kilens"
  },
  "dateModified" : "2025-10-19T12:52:59.494Z",
  "datePublished" : "2025-05-09T04:00:00.000Z",
  "headline" : "The Future of B2B Marketing: Experiential Events and Trust-Building",
  "image" : [ "https://www.tackgtm.com/hubfs/Imported_Blog_Media/GTMND-YTThumbnail%20(Regular)-Josh%20King%20&%20Daniel%20Curtis-2.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.tackgtm.com/blog/gtm-news-desk/the-future-of-b2b-marketing",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.jpg"
    },
    "name" : "TACK"
  }
}
```