Evan Patterson
Go-to-Market Superpower: Humanize brands and create authentic, scalable social selling strategies that build deep connections.
About Evan
With over 10 years of experience as an Event Executive, I’ve worked with brands like ZoomInfo, Nexthink, and Omnicom, turning tight budgets and timelines into unforgettable events. I’ve planned, strategized, and hustled my way through global conferences, trade shows, and everything in between.
My career has been shaped by a passion for community building, strategic partnerships, and the power of authentic social media engagement. I bring a wealth of experience working with B2B SaaS companies, industry-adjacent agencies, and consulting firms, where I've spearheaded transformative campaigns, scaled social strategies, and fostered thriving online communities.
In a recent role, I led community marketing initiatives, driving engagement and growth for SaaS companies, while also supporting CEOs and CMOs in refining their personal brands. My work centered around creating scalable social selling strategies that resonated with target audiences and resulted in measurable business outcomes. I consistently collaborated with cross-functional teams, balancing the need for creative vision with operational execution.
I've also served as a freelance social media consultant, helping brands across the B2B SaaS sectors craft compelling narratives that boosted their online presence and increased customer acquisition. I specialized in influencer marketing, personal branding, and authentic engagement, leading to significant growth in customer loyalty and social reach.
Earlier in my career, I worked in community, business development, and partnerships roles for fast-growing startups, where I was instrumental in launching new social channels, managing strategic partnerships, and executing influencer campaigns that brought attention and credibility to emerging brands. These roles honed my ability to build communities from the ground up, engage audiences meaningfully, and turn marketing efforts into tangible results.
With a deep understanding of content marketing, social selling, and community-building, my career continues to evolve at the intersection of digital marketing and strategic partnerships, with a focus on growth, innovation, and meaningful connections.
Expertise
I'm the strategist who turns social media and community efforts into meaningful, measurable outcomes. Whether it's crafting compelling content, building thriving online communities, or scaling influencer campaigns, I transform strategies into authentic, high-impact experiences. From driving personal branding efforts for CEOs to cultivating strategic partnerships, I infuse creativity, purpose, and energy into every project.
My expertise spans across multiple areas: social selling, content marketing, community engagement, influencer partnerships, and strategic branding. I specialize in creating scalable strategies that resonate deeply with target audiences, driving both engagement and ROI. Whether launching viral social campaigns or nurturing partnerships that open doors, I make sure every initiative connects with people in a way that builds trust and delivers lasting re