Experience
The value of interactive demos depends on how effectively you create and use them in your GTM strategy. Put simply, if you’re just putting one demo on your homepage you are MISSING the boat.
You might have multiple use cases, market segments, product lines, and/or value props. You also probably have a number of exciting product launches happening this year. Each could benefit from their own guided tour.
That's where DemoDash comes in.
Jason and Eric help B2B SaaS companies build remarkable interactive demos. The kind that have your customers saying “WOW” and racing to take the next step.
The Team
Hey, I’m Jason 👋
I’m a product marketing coach, consultant, and former PMM leader at Klue, Chili Piper, and Uberflip.
I was an early adopter of interactive demos at Klue, where we used them in our website, launches, and sales enablement.
We saw 3x the level of engagement on interactive demos than we did with our product videos.
Since then I’ve been hooked! I’ve become an advisor to Navattic, teach other PMMs about interactive demos, and created an agency to build them for B2B SaaS companies.
Yo, I’m Eric 🖖
I’m a product marketing consultant, podcaster for PMMs, and creator of Klue’s Demo Arena.
While consulting at Klue, we built a 14-tour experience that covers 4 different personas. The Demo Arena saw nearly 3x the amount of engagement compared to standalone tours on the website.
From that point, I’ve been all-in on interactive demos! Now I’m helping Jason build them for other B2B SaaS companies.
Customer Success Stories
At Klue, we built a 14-tour experience that covers 4 different personas. The Demo Arena saw nearly 3x the amount of engagement compared to standalone tours on the website.
"Jason and Eric are among the top interactive demos experts out there. Their years of product marketing experience allows them to take a complex product and turn it into an interactive story that will excite users and get them to convert."
- Natalie Marcotullio
Head of Growth and Operations @ Navattic
"Working with Jason was a game-changer for us. As an experienced PMM, he quickly grasped our platform and how to tell our story with minimal back-and-forth, something you often don't find with contractors. His build process is also great for transparency and feedback. We’re using the demos everywhere and couldn't be happier with the results!"
- Alex Eaton
Director of Product Marketing at UserEvidence