Objections are everywhere. I don't have time. It's too expensive. I don't see enough value. It doesn't work well enough.
You don't even have to put a price on something to encounter an objection.
Makes your head spin just thinking about how many objections people have for what you offer.
Today's tip is straight forward. Head off the top three objections right on your homepage and pricing page.
Call them right out and use straight forward language and social proof from customers to lessen the pain.
I was trying to find a good example to share but I truly couldn't find one. I looked at many homepages and I saw that they mostly talked about the problems and features, but not about the things that are emotionally top of mind for buyers. Their objections!
You see this more common on pricing pages within an FAQ section, but why not add objections to your homepage or solution/product pages?
People-first GTM is all about being helpful and transparent. So let's shine some light on the things that are blocking your ideal buyers from possibly purchasing.