A growth channel and strategy far too few companies truly use is Customer-led Growth.
Customer-led Growth (CLG) is a business growth strategy that uses customer insights, relationships, and feedback to drive revenue growth.
CLG can help companies grow more efficiently and reliably through expansion, customer advocacy, and retention programs.
It's broken down into three phases.
ONBOARD: Educate and support new customers and users so they see fast value and success.
PARTNER: Create stronger relationships with customers by delivering value for them outside of just your product.
DELIGHT: Design moments and experiences that get customers to fall in love with your product and brand.
Here's a menu of all the tactical programs you run as part of your CLG strategy.
🎙️ Customer Communications
🎁 Customer Gifts
📚 Case Studies/Success Stories
💬 Testimonials
🔗 References
👥 Community Management
🏆 Customer Awards
📜 Certifications
📝 User/Product Reviews
🔄 Referrals
👥 Client Advisory Board
🎉 Customer Conferences & Events
👥 User Groups
📊 NPS and Data Collection
🚀 Onboarding programs
Want to make CLG a real growth strategy in your business? Then ask your head finance how much it costs to acquire one customer vs. keep one customer.
Then share that you're going to start focusing more on keeping customers and partnering with your customers to acquire more customers. And we need 'X' to do so. Should be music to their ears. 🙂
Check out this class available to TACK Insider premium members to learn more about how to use Customer-led Growth to grow your business.