A New Type of Self Reported Attribution
The last few years the rage has all been about self reported attribution. Or as I like to call it, people-first attribution.
You can use it in almost any situation.
The last few years the rage has all been about self reported attribution. Or as I like to call it, people-first attribution.
Google is starting to lean hard into People-first GTM. Here's the evidence from a Search Engine Land article.
Here's one of my favorite customer centric frameworks.