---
title: Websites to Memberships
description: Will websites every go away? Maybe, but probably not for a very long time. 
---

[Go-to-Market Daily](https://www.tackgtm.com/blog)

# [Websites to Memberships](https://www.tackgtm.com/blog/websites-to-memberships)

 Written by [Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens) | 12/10/24 11:52 PM

Will websites ever go away? Maybe, but probably not for a very long time. 

But the utility of websites have/is changing. 

Websites are not personal.

They don't create any real connection between a person and the brand, and definitely not between two or more people. 

Sure, websites are your digital store, but the actual value of a website to a buyer and customer isn't that great. 

What I think needs to happen is websites need to evolve so they deliver a different experience in the form of a membership. 

What's a membership? The definition is: 'the fact of being a member of a group.'

When you visit a website you're flying solo. When you become a member, you gain a bit of identity and meaning. You start connecting and learning with and from other people.

The experience becomes more rich. More human. More people-first. 

I think websites will be made more for agents in the future. Where memberships will be made for humans. 

[View full post](https://www.tackgtm.com/blog/websites-to-memberships)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Kilens"
  },
  "dateModified" : "2024-12-10T23:52:43.892Z",
  "datePublished" : "2024-12-10T23:52:43Z",
  "headline" : "Websites to Memberships",
  "image" : {
    "@type" : "ImageObject",
    "height" : 2047,
    "url" : "https://39916384.fs1.hubspotusercontent-na1.net/hubfs/39916384/4O4A8371-X4-1.jpg",
    "width" : 1365
  },
  "mainEntityOfPage" : "https://www.tackgtm.com/blog/websites-to-memberships",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Daily GTM Blog"
  }
}
```