Partner-led is all about getting to the relationship in different, more natural ways.
In today’s GTM landscape, it’s no longer about taking a linear approach with X number of emails, a few phone calls, and some sub-par LinkedIn engagement.
People-first GTM is about the dance, not the walk. You’re using existing relationships to warm up the relationship you’re hoping to develop. You’re using helpful content with a known author who forms a connection with you, and who you can engage with and ask questions.
It’s about having conversations with people who might be trying to sell to a similar set of accounts or type of buyer and sharing notes.
It’s about asking customers for referrals and being part of the community-building process by teaching other customers how to do what they did.
It’s the idea of six degrees of separation. That’s what People-first GTM is all about.
And now, thanks to technology and social media, the actual proximity of those degrees of separation are extremely short.
It’s the perfect time to partner with people to increase your distribution leverage.