Customer Impact and Value
We should be adding another thing to use in messaging, positioning and storytelling.
Marketers need to find their taste. Or they'll end up serving fast food.
We should be adding another thing to use in messaging, positioning and storytelling.
Marketers have lost their way a bit. All of the fancy tech and growth hacks of the last 20 years have distracted us from what truly matters.
Way too many businesses throw the 'what' at you.