---
title: Surprise Them Each Day
description: Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor. 
image: https://www.tackgtm.com/hubfs/4O4A8595-X4.jpg
---

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# Surprise Them Each Day

Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Jan 7, 2025

---

Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor. 

Do something memorable each day for one customer. It could be something like an invitation to dinner, a custom gift, or an unexpected and substantial discount. 

But don't forget the most important part. 

The context. 

Share why you're giving this gift or sharing this gesture. It must be a genuine congratulations, thank you, or you're awesome.

The key is genuine. 

Do this every day for a year or every week, depending on how many customers you have. 

I know you'll only get positive results. 

## Similar posts

<https://www.tackgtm.com/blog/using-customers-in-ads>

### [Using Customers in Ads](https://www.tackgtm.com/blog/using-customers-in-ads)

Here's a real simple thing we should all be doing more. Using real customers in the ads we create and on landing pages.

 Mark Kilens  May 20, 2025

<https://www.tackgtm.com/blog/how-to-do-swag-right>

### [How to Do SWAG Right](https://www.tackgtm.com/blog/how-to-do-swag-right)

Here's how I would approach rethinking SWAG and making it a positive for your brand

 Mark Kilens  Jan 30, 2025

<https://www.tackgtm.com/blog/podcasts-made-with-and-for-customers>

### [Podcasts Made With and For Customers](https://www.tackgtm.com/blog/podcasts-made-with-and-for-customers)

Most podcasts are geared at reaching a wider audience and activating the top-of-funnel demand creation process.

 Mark Kilens  Jun 24, 2025

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