Social media managers 1.0: People who posted on behalf of the company and mostly posted two company/corporate accounts. Promotional and very little value add for the reader. Had to click to get real value.
Social media manager 2.0: They started to get much better at crafting witty copy and zero click content, but were still sharing mostly via the company account. The posts are more valuable to the reader, designed better for the feeds, and are more thoughtful about how it
Social media manager 3.0. They are no longer a social media manger. They are a blend of:
- Part content creator
- Part salesperson
- Part community manager
- Part support person
They are focused on delivering real value in the feed and engaging with people to grow relationships at scale with buyers and customers.
They listen, engage, and create.
Most importantly, they partner with other people, inside and out side of the company to grow the brand, earn trust, and add value to a company's audience.
They should be seen and treated as critical component to a marketing team's strategy today.