Sales Enablement is Buyer Enablement

Think buyer-first, seller-second.

Mark Kilens
Feb 10, 2025

Sales enablement is the act of training and upskiling your sales team to hit 100%+ of the target. 

But really what sales enablement is is teaching your team how to enable a buyer to buy. 

That small framing difference will make all the difference when it comes to how to craft a great sales enablement strategy and programs. 

Think buyer-first, seller-second.

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