Sales Enablement is Buyer Enablement

Think buyer-first, seller-second.

Mark Kilens
Feb 10, 2025

Sales enablement is the act of training and upskiling your sales team to hit 100%+ of the target. 

But really what sales enablement is is teaching your team how to enable a buyer to buy. 

That small framing difference will make all the difference when it comes to how to craft a great sales enablement strategy and programs. 

Think buyer-first, seller-second.

Similar posts

GTM Enablement Library

A library that's built for your go-to-market teams. Filled with everything they need to do their jobs more effectively. 

Mark Kilens Mar 27, 2025

GTM Enablement For the Win

Should enablement live under marketing? I think yes, it should not be role specific enablement like sales skills. 

Mark Kilens Jun 2, 2025

Marketing and Sales Blender

The marketing team has an even greater responsibility now to act like a salesperson. So how do you be good seller?

Mark Kilens Mar 6, 2025