GTM Enablement Library
A library that's built for your go-to-market teams. Filled with everything they need to do their jobs more effectively.
Think buyer-first, seller-second.
A library that's built for your go-to-market teams. Filled with everything they need to do their jobs more effectively.
Should enablement live under marketing? I think yes, it should not be role specific enablement like sales skills.
The marketing team has an even greater responsibility now to act like a salesperson. So how do you be good seller?