Resonance Over Relevance

Being relevant is great. But in today's attention starved world, resonating with someone is more important. 

Resonate: evoke or suggest images, memories, and emotions.

Relevant: appropriate to the current time, period, or circumstances; of contemporary interest.

You need both, but if I were to invest more in one today, I'm putting more of my dollars behind resonating more. 

Resonating with the right people means you understand them. You hear and see them and you have partnered with some of them to engage your larger audience. 

It's about giving value before expecting anything in return. 

They are no shortcuts to resonating more. 

It's putting them time in to build relationships, share stories, and forge partnerships.

It's about understanding people at a deeper level than just data.  

Resonate more and your revenue will grow more.