Tracking the attribution of podcasts can be tricky.
Using self-reported attribution on your forms is one way.
But what about a promo code?
More relevant to companies using a product-led growth motion. But nonetheless, you could use it with a sales team too.
Just share a code, something simple like 'Insider', during the podcast or during a commercial in the podcast.
And instruct people share it with the salesperson they're speaking to or as they do self-checkout and BAM, you just got yourself a direct attribution win for your podcast.