If you know me, you know I love a good framework.
Here's one of my favorite customer centric frameworks.
The brand promise, customer problem, and company solution model. PCC for short.
The brand promise is the description of your commitment to your customers'. It needs to rhyme with what comes next, your customers' problems.
TACK'S brand promise is to help people understand how to match their go-to-market to how people buy today.
Our customer's are facing trouble acquiring and retaining the right customers. And we've identified that's because they aren't marketing and selling in a way that creates the right types of customers with the right economics with the right approach.
Our solution is People-first GTM. A model that uses storytelling, relationships, and partnership to help businesses create, capture, and covert demand into revenue.
As you can see, each thing plays off the one before it and rhymes nicely.
So if you can't articulate your promise, problem and solution just like I did, then this is a good thing to figure out soon.
Because you can use it to align your entire company around three of the most important things to your success.
What you promise, what you solve, and how you solve it.