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Problem Market Fit
You can boil problem market fit into three things...
Mark Kilens
Feb 19, 2025
Everyone talks about product market fit, but you should really first be talking about problem market fit.
You can boil problem market fit into three things.
1) Identifying a Real Problem: Confirm the problem is something people genuinely struggle with and are actively seeking solutions for.
2) Target Market Validation: Who is experiencing this problem most acutely.
3) Willingness to Pay: Are they willing to pay for a solution to their problem.
How do you find problem market fit?
Look at possible existing competitors. Research current market trends and drivers. And most importantly, talk to a lot of people.
Finding problem market fit will ultimate save you a lot of money and time.
Because if you can't find it, then don't build a product and spend time and money trying to acquire customers for a product that doesn't have real utility.
A great outcome of problem problem market fit is you're going to build a minimal viable audience along the way. Or at least you should be.
Then comes building a minimal viable product.