Go-to-Market Daily

Presentations as Content

Written by Mark Kilens | 1/23/25 12:47 AM

They need to make a comeback. 

Remember Slideshare? I loved it. 

Digestible content in a format people can read like a book you would read to your kids. 

My favorite example of this with what Benedict Evans does

They are so good!

How would create one of these?

If you have a research report then you should create a presentation. 

Take Navattic's State of Interactive Product Demos report as an example. Easily could be turned into slideware. 

If you have a thought leadership category, you should create one. Take a look our example.

Some can be much story driven or matter of fact. 

I love HubSpot's culture code example

Either way, people love great slides.