Sell With Stories & Stats
Everyone loves a good story. In the age of infinite content and content creation costs going to zero, a compelling story will stand out.
Too much of the time we focus on the bigger, highly polished customer story. Why not instead create a collection of short pocket stories.
Everyone loves a good story. In the age of infinite content and content creation costs going to zero, a compelling story will stand out.
I still see way too much company-first types of flexing on LinkedIn, in press releases, on websites. Stop the madness!
We should be adding another thing to use in messaging, positioning and storytelling.