Person Optimization vs. Channel Optimization

A shift is coming. Do you feel it?

Marketers have been optimizing channels for SO LONG. Literally decades. 

How much more can you squeeze? The .001 percentage point ain't going to matter unless you're dealing in the millions. 

There are also way fewer newer channels and more competition for your attention. 

The math just simply doesn't work. 

My bet is AI will save us. 

Time to shift from thinking how to optimize for each channel to how to optimize for each person. 

What's the unlock for this? Data that can actioned by agents and your voice to deliver personalized interactions and experiences to each buyer and customer, at scale. 

Does this exist now? No.

Will it be built? Yes.

Stay tuned. This is one GTM transformation you'll want to be ready for.