---
title: People-first PR
description: Brand storytelling is best done through the voice and personalities of actual people. 
image: https://www.tackgtm.com/hubfs/IMG_8508%20(1).jpg
---

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# People-first PR

Brand storytelling is best done through the voice and personalities of actual people.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Dec 6, 2024

---

Public relationships has evolved. Issuing press releases makes very little sense unless you're a very large company. 

Company-first PR was the company pushing news and updates into the market. That's the old way to do PR.

People-first PR is a company pushing news, updates, and information into the market through the voice of people not the company. 

Social networks, communities, original shows, and newsletters are all examples of doing People-first PR. 

Just look at some of the facts from [Sprout Social](https://sproutsocial.com/insights/influencer-marketing-pr/). 

Brand storytelling is best done through the voice and personalities of actual people. 

Voice of customer type programs is another way to think about people-first PR. 

Here's a short [video](https://www.linkedin.com/posts/markkilens_dont-keep-making-the-same-mistake-b2b-activity-7269398460737413120-YCF5?utm_source=share&utm_medium=member_desktop) I created about this. 

## Similar posts

<https://www.tackgtm.com/blog/a-principle-of-people-first-gtm>

### [A Principle of People-first GTM](https://www.tackgtm.com/blog/a-principle-of-people-first-gtm)

The importance of surrounding people with the voices and minds of people your audience already respects and trusts.

 Mark Kilens  Jul 1, 2025

<https://www.tackgtm.com/blog/promo-codes-and-podcasts>

### [Promo Codes and Podcasts](https://www.tackgtm.com/blog/promo-codes-and-podcasts)

Tracking the attribution of podcasts can be tricky. 

 Mark Kilens  Dec 13, 2024

<https://www.tackgtm.com/blog/influencer-marketing-one-size-does-not-fit-all>

### [Influencer Marketing: One Size Does Not Fit All](https://www.tackgtm.com/blog/influencer-marketing-one-size-does-not-fit-all)

Influencer marketing needs to enter its next phase and that phase is about specificity and to resonate more with the right people.

 Mark Kilens  Nov 11, 2024

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