People-first GTM Method

My mission is to help marketers learn how to become a go-to-market leader.

I was fortunate I got this experience, but I know many don't get the opportunity I did and I'm working on changing that.

It's why I created People-first GTM.

Now I'm shipping a brand new resource to help you.

It's called the People-first GTM Method.

A seven part framework to help you learn how to create a more efficient go-to-market that creates a stronger word of mouth of flywheel for your brand and product.

1) Leadership. What the company values, how it behaves, who it hires, how it hires, and what it expects from its employees. This is foundation for which the company's culture and brand. Define it and obsess over it.

2) ICP. What is the addressable market, the definition of its ideal customer, who are the buyers, what are their problems, and what makes them qualified to buy. This is who you're building the product for.

3) Positioning. What is the story of the brand, how do you describe it, what's the category, how do you describe the solution and product, and what value do customers get. This is how you explain why you do what you do and its value.

4) Operations. How does the company set goals, do planning, design the customer experience, measure its performance, and work across teams. This is how the company operates.

5) Offers. What you use to earn someone's trust, teach people, engage the right audiences, and turn people into a qualified buyer. The assets that turn attention into word of mouth and revenue.

6) Channels. How you bring the stories and offers to the right audiences, the channels you use, how you should use each channel, and how to optimize each channel. Rented and owned channels you use to grow the business.

7) Partners. How to not go-to-market alone, the people and businesses you should partner with, how to sell more efficiently, how to service customers better, and how to create a more defensible distribution strategy. Partnerships are the bedrock of a people-first approach.