A New Type of Self Reported Attribution
The last few years the rage has all been about self reported attribution. Or as I like to call it, people-first attribution.
GTM Daily
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
Learn how to match your go-to-market to how people actually buy today.
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Sell With Stories & Stats
Everyone loves a good story. In the age of infinite content and content creation costs going to zero, a compelling story will stand out.
Mark Kilens
Oct 9, 2024
Experts in Residency
Learn what an experts in residency program looks like and you could build one.
Mark Kilens
Oct 8, 2024
Integrated Revenue Campaigns
Learn what makes a great integrated revenue campaign.
Mark Kilens
Oct 7, 2024
Perception Management
A lot of what we do when trying to turn a person into a customer is perception management.
Mark Kilens
Oct 4, 2024
Better B2B Buying Experiences
B2B buying can be quite painful. More companies should adopt one or more of the flavors of Product-led Growth (PLG).
Mark Kilens
Oct 3, 2024
Google Leans into People-first GTM
Google is starting to lean hard into People-first GTM. Here's the evidence from a Search Engine Land article.
Mark Kilens
Oct 2, 2024
Quarterly Cornerstone Content
Every quarter you should be shipping a cornerstone asset. Here's what I consider to be cornerstone assets.
Mark Kilens
Oct 1, 2024