Sales and Marketing Collaboration
Today's tup is so simple. Yet up until I joined EasyLlama, I wasn't using this so obvious feature in HubSpot to improve how sales and marketing...
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
Today's tup is so simple. Yet up until I joined EasyLlama, I wasn't using this so obvious feature in HubSpot to improve how sales and marketing...
A usually underused and under invested channel is the actual software you sell.
Here's a neat framework to help you better understand customers.
Don't only focus on the problem of your buyers. Focus on the problems of their business too.
Partnerships are not a channel. Let me repeat that. Partnerships are not a channel.
Who cares about how it happened, all we want is the outcome. I'm not so sure about that though.
What if you run a quarterly business review with all of your internal stakeholders for the website.
We should be adding another thing to use in messaging, positioning and storytelling.