Marketing's New Goal: Starting Conversations
I think the time has come for marketers to diversify.
GTM Daily
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
Learn how to match your go-to-market to how people actually buy today.
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Stop Creating Long-Form Content
Long-form content like ebooks and guides are useless now.
Mark Kilens
Nov 1, 2024
What Else is on Your Mind?
You can use it in almost any situation.
Mark Kilens
Nov 1, 2024
Social Proof
Social proof is a psychological and social phenomenon.
Mark Kilens
Oct 30, 2024
Now, Soon, Later.
Take a look at all of your to dos. Now label them using the following framework.
Mark Kilens
Oct 29, 2024
Resource Centers Are Dying
The disruption of resource centers is coming.
Mark Kilens
Oct 28, 2024
Planning and Tracking with V2MOMs
One of my favorite ways to unite go-to-market teams is through using a V2MOM.
Mark Kilens
Oct 25, 2024
Promise > Problem > Solution
Here's one of my favorite customer centric frameworks.
Mark Kilens
Oct 24, 2024