SPIFFS
What makes a great SPIFF?
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Why Should I Buy Your Product?
I recently found a world class example of how to answer this question, at scale.
Mark Kilens
Feb 6, 2025
Short Term vs. Long Term
Creating a durable, enduring company requires you to do both.
Mark Kilens
Feb 5, 2025
Authentic Interactions > Artificial Intelligence
An authentic interaction is a human-first experience. A human to human experience that could be one-on-one or one-to-many.
Mark Kilens
Feb 4, 2025
Referral Programs
I'm betting big that a shift from channels to networks is upon us.
Mark Kilens
Feb 3, 2025
LinkedIn Company Pages Need Help
They suck because the company is posting mostly self-serving content, the posts aren't written well, and they don't engage with other posts or pages.
Mark Kilens
Jan 31, 2025
How to Do SWAG Right
Here's how I would approach rethinking SWAG and making it a positive for your brand
Mark Kilens
Jan 30, 2025
Customer-led Growth FTW
Today's tip is short and to the point. Have your customers train your team. Astonishingly this doesn't happen enough.
Mark Kilens
Jan 29, 2025