Under Promise, Over Deliver
Great positioning, messaging and copywriting is a dance.
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
Great positioning, messaging and copywriting is a dance.
Think buyer-first, seller-second.
What makes a great SPIFF?
I recently found a world class example of how to answer this question, at scale.
Creating a durable, enduring company requires you to do both.
An authentic interaction is a human-first experience. A human to human experience that could be one-on-one or one-to-many.
I'm betting big that a shift from channels to networks is upon us.
They suck because the company is posting mostly self-serving content, the posts aren't written well, and they don't engage with other posts or pages.