Value. Benefits. Features. Proof.
You can use this framework for more than just the product positioning.
GTM Daily Blog
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
It's mission is to help you match your go-to-market to how people actually buy today.
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Creative Intelligence
Creative intelligence is the sum of five unique types of intelligence.
Mark Kilens
Dec 11, 2024
Websites to Memberships
Will websites every go away? Maybe, but probably not for a very long time.
Mark Kilens
Dec 10, 2024
Audit for Quality Not Quantity
The end of the year is a great time to do an audit.
Mark Kilens
Dec 9, 2024
People-first PR
Brand storytelling is best done through the voice and personalities of actual people.
Mark Kilens
Dec 6, 2024
Brand is a Reflection of Your Culture
Invest more in culture and people. Your go-to-market needs it.
Mark Kilens
Dec 5, 2024
Ideal Customer Profile
Here's what I think an ideal customer profile should consist of.
Mark Kilens
Dec 4, 2024
Cohort-Based Communities
Growing a community is hard.
Mark Kilens
Dec 3, 2024