Who Should You Call?
When in doubt, go direct to the people who closest to the customer, or straight to the source.
GTM Daily Blog
A daily editorial from Mark, Founder of TACK, dedicated to the latest thinking in B2B go-to-market.
Its mission is to help you match your go-to-market to how people actually buy today.
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Cohort Based Attribution
Identify all the new leads that were generated in a given month and see what was their first touch attribution source.
Mark Kilens
Jun 18, 2025
Influencer Marketing Research
Here are some ways to do influencer research.
Mark Kilens
Jun 17, 2025
Zero Click Content
The three channels I would focus on are social networks, generative search engines, and email.
Mark Kilens
Jun 16, 2025
Voice and Tone
It’s so important to consider how your company conveys who they are through the tone in your copy, messaging, videos, and so on.
Mark Kilens
Jun 13, 2025
Partnering WITH Your Customers
Here are seven of my favorite ways to create more customer delight while creating new revenue at the same time.
Mark Kilens
Jun 12, 2025
More Networks, Less Channels
The first step to moving from channels to networks is to design a network map.
Mark Kilens
Jun 11, 2025
Distribution Leverage With Community-led Growth
Over time, everything will be commoditized. Every product, every service. So you need to find a defensible differentiator.
Mark Kilens
Jun 10, 2025