Willy Wonka Chocolate Bar
When launching your next piece of long-form content, hide a candy bar in it.
GTM Daily Blog
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
It's mission is to help you match your go-to-market to how people actually buy today.
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Partner More With Sales
We marketers always seem to miss the fact that our best channel to build trust and get in front of the right people is right in front of our eyes.
Mark Kilens
Jan 7, 2025
Surprise Them Each Day
Here's something that I think would go a LONG way in creating more customer delight and directly influencing word of mouth factor.
Mark Kilens
Jan 7, 2025
Fit. Intent. Qualification
The three things a marketing and sales team must unite around.
Mark Kilens
Jan 3, 2025
Ideal Creator Profile
The key to a successful partnership is matching the ideal customer profile of the company with an ideal creator profile.
Mark Kilens
Jan 2, 2025
Value Creators
There are three types of value you can help create.
Mark Kilens
Dec 31, 2024
How it Works
Way too many businesses throw the 'what' at you.
Mark Kilens
Dec 30, 2024
The Walking Deck
A walking deck can be many different things. It could be an elevator pitch, a proposal, a strategy.
Mark Kilens
Dec 27, 2024