Marketing Nurtures vs. Sales Sequences
Which do you use and when? Here's my take.
GTM Daily Blog
A daily editorial from Mark, CEO of TACK, dedicated to the latest thinking in B2B go-to-market.
It's mission is to help you match your go-to-market to how people actually buy today.
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People-first GTM Method
My mission is to help marketers learn how to become a go-to-market leader.
Mark Kilens
Nov 18, 2024
Resonance Over Relevance
Resonate: evoke or suggest images, memories, and emotions.
Mark Kilens
Nov 15, 2024
Buyer-First Demo Arenas
What's a demo arena or demo center?
Mark Kilens
Nov 14, 2024
Self-Reported Attribution on Steroids
I recently came across an example of this that kind of blew my mind.
Mark Kilens
Nov 13, 2024
Person Optimization vs. Channel Optimization
A shift is coming. Do you feel it?
Mark Kilens
Nov 12, 2024
Influencer Marketing: One Size Does Not Fit All
Influencer marketing needs to enter its next phase and that phase is about specificity and to resonate more with the right people.
Mark Kilens
Nov 11, 2024
Minimal Viable Audience
Build an audience first, product second.
Mark Kilens
Nov 8, 2024