Outbound Selling, The Right Way

I was floored the other day. 

I went to my PO Box a block from my office and noticed I had a package waiting for me. I brought the slip to the person at the front counter and she handed me an 8"x5" envelope that was like an inch thick. 

Looked at it and thought, what could this be and from whom?

I got home and opened it up a few hours later. The copy on it was intriguing as you can see from the photos. 

But the thing that blew me away was the video that started playing as soon as I removed the packaging. And in the first sentence the person, Frank, mentioned my name. 

It was clear that after the first few sentences he cut the video to something that was sent to everyone, but by then he already had my attention and I was hooked. 

He did his research and knew that I started a business recently, I'm probably juggling a lot of things, and could possibly use help running the business's finances. 

It was by the best example of people-first outbound that I had ever seen or received. 

I did go check out the website and looked him up on LinkedIn. Will I buy from him? Probably not now. 

He could have taken it up a level and connected with me on LinkedIn and messaged me a few days after I got it to further create a personal touch and maybe even book a meeting with me. 

But look what it did do. It got me talking about his business and brand with you.

Word of mouth marking at it's finest. Or shall I say, People-first GTM at it's finest.