Perception Management
A lot of what we do when trying to turn a person into a customer is perception management.
Take a look at all of your to dos. Now label them using the following framework.
A lot of what we do when trying to turn a person into a customer is perception management.
Customer-led Growth (CLG) is a business growth strategy that uses customer insights, relationships, and feedback to drive revenue growth.
I still see way too much company-first types of flexing on LinkedIn, in press releases, on websites. Stop the madness!