Transparency. We need more of it. I believe it's foundational to a People-first GTM Model. The more transparency, the more trust.
This goes for everything from your pricing, to renewal terms, to what to expect at an event, to free products, to the mission and vision of your company.
The more you share, the more people will care.
Now is a good time to ask yourself and the rest of your GTM teammates, are we being transparent enough?
I get it. It's not easy. It starts with your mindset, and it's rooted in the culture and beliefs of leaders at your company, which are shaped by past experiences, successes, and failures.
The tip is to ask your customers and see how they feel about your business's level of transparency. Do they feel like they’re connected to the business? Do they understand how to get help, who to talk to, what's coming out soon? How much do they feel like they're on your team?
I'm a huge believer in building a customer center of excellence that can lead a business to find the answers to these important questions. Your growth and sustainability depend on it.
Build the future with them, not just for them.