Pay close attention to your micro customer journey moments. For example, the discovery call. That's a pretty important first impression of your brand and team. If that call feels like an interrogation or doesn't add value to the buyer, then your in trouble.
The tip today is to audit your micro journeys. For us at TACK, we realized that our funnel was too complex. TACK Network, ClubPF with multiple memberships types, and TACK GTM. So we decided to simplify everything under TACK and have one call to action to join. Simple and straightforward.
Other key moments I would audit on a regular basis are your homepage, your social media engagement, and any sort of nurture sequence.
When it comes to events, do an actual walk through of the registration experience. Audit the experience someone will feel when they first get onsite.
First impressions are always a good thing to audit. Last impressions are also good micro moments to audit like a cancellation workflow or after a customer support interaction.
These micro moments add to the trust chain or might weaken or even break links in the chain.
The more links the stronger the chain.