This one is a thought provoking post.
Agents are all the rage right now. We've gone from chatbots to copilots to agents.
Agents are now searching the web, reading your websites, watching your videos and soon will be doing things completely on their own like taking control of your computer.
The question now is, how do you market and sell to an agent? 🤯
Are we going to have agent personas?
Your head starts to spin thinking about.
I don't have any good answers or solutions right now. My only thought is if you solve for the human, you theoretically should also be solving or the agent.
Unless there's something unique in how agents behave or consume information.
But know that the world of marketing and sales will continue to evolve and changes are coming.
p.s. Image created by Flux Image Generator Agent