Here's a simple idea that I can't believe didn't come to me earlier.
Offer a compelling lead magnet, aka cornerstone content offer, with your email newsletter.
I'm going to have Nick make this change ASAP with our TACK Insider weekly newsletter.
Here's an example.
You have a weekly newsletter about the latest trends in your industry.
When someone subscribes, they'll get a comprehensive benchmark study about the things impacting your industry. A report with insights. Plus they'll get your weekly email too.
You could always rotate the lead magnet and event test different ones to see if one performs better.
Thanks for the inspiration and idea, Mac!