I work with a really fun and innovative company named Commsor. They're fun because of their brand. Dinos FTW!
And they're innovative because they have a different approach to generating pipeline.
Don't just use traditional marketing and sales channels. Use networks too.
The outcome? Introductions to people who can help you get a meeting, influencer a buyers, move a deal forward, or help you find the right person to talk to.
Commsor recently created something that i think is brilliant. Intro Boards.
A way to publicly crowdsource introductions to deals.
It's a tad too early to tell exactly how the intros will impact revenue. Commsor just launched the first one the other week, but since then, nearly 10 people have made introductions to people on the list. Way better than cold calling if you ask me!
You can set up your very own here.