Ideal Creator Profile
The key to a successful partnership is matching the ideal customer profile of the company with an ideal creator profile.
The best influencers are your customers. Full stop.
The key to a successful partnership is matching the ideal customer profile of the company with an ideal creator profile.
Influencer marketing needs to enter its next phase and that phase is about specificity and to resonate more with the right people.
I still see way too much company-first types of flexing on LinkedIn, in press releases, on websites. Stop the madness!