---
title: How it Works
description: Way too many businesses throw the 'what' at you. 
image: https://www.tackgtm.com/hubfs/4O4A8371-X4-1.jpg
---

[![TACK logo](https://www.tackgtm.com/hs-fs/hubfs/logotype_navy_original_RGB-1.png?width=110&height=29&name=logotype_navy_original_RGB-1.png)](https://www.tackgtm.com)

- [COMMUNITY](https://www.tackgtm.com/product)
  
    - [THE GTM LIBRARY](https://thegtmlibrary.com/)
    - [MARKETING LEADERSHIP MASTERMIND](https://www.tackgtm.com/marketing-leadership-mastermind)
    - [MEMBER TESTIMONIALS](https://www.tackgtm.com/insider-testimonials)
- RESOURCES
  
    - [WHAT IS PEOPLE-FIRST GTM?](https://www.tackgtm.com/people-first-gtm-model)
    - [BLOG](https://www.tackgtm.com/blog)
    - [WEBINARS](https://www.tackgtm.com/webinars)
    - [PODCAST](https://www.tackgtm.com/gtm-news-desk)
    - [BOOKS & GUIDES](https://www.tackgtm.com/go-to-market-resources)
- SERVICES
  
    - [ON DEMAND GTM SERVICES](https://www.tackgtm.com/on-demand-gtm-services)
    - [PODCAST PRODUCTION](https://www.tackgtm.com/b2b-video-podcast-production)
    - [DEMO CENTERS](https://www.tackgtm.com/demo-centers)
    - [CUSTOMER STORIES](https://www.tackgtm.com/tack-gtm-testimonials)
- ABOUT
  
    - [MEET MARK](https://www.tackgtm.com/about-tack)
    - [MEET THE TEAM](https://www.tackgtm.com/meet-the-team)

[BOOK A MEETING](https://meetings.hubspot.com/kilens)

# How it Works

Way too many businesses throw the 'what' at you.

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Dec 30, 2024

---

Make sure your teams, customers, and the market understands how it works. 

Way too many businesses throw the 'what' at you. 

'Here's what we sell.' 'Here's what do'. Yadda, yadda, yadda. 

The what doesn't inspire. The what doesn't teach. 

What you need more of is the HOW.

'Here's how this works.' 'Here's how you will get this result.'

Instead of, 'take my word'

Turn it into, 'see for yourself.'

Great what content and product marketing doesn't just teach, it shows.

It shows you though real customer examples.  

It connects the what and how together so it equals the why. The value someone expects to get from using the what. 

Here's a pretty decent [example](https://www.hubspot.com/inbound-marketing) of the how in-action built by yours truly. 

What it's missing are examples. Boo.

Final point. The how can be your secret sauce. The how can be what makes you different. The how can a true competitive advantage. 

## Similar posts

<https://www.tackgtm.com/blog/dont-create-a-podcast-unless>

### [Don't Create a Podcast, Unless...](https://www.tackgtm.com/blog/dont-create-a-podcast-unless)

Don't create a podcast for the sake of creating a podcast. Here are some of my podcasting golden rules.

 Mark Kilens  Mar 6, 2025

<https://www.tackgtm.com/blog/go-to-market-intelligence>

### [Go-to-Market Intelligence](https://www.tackgtm.com/blog/go-to-market-intelligence)

This isn’t about working harder. It’s about becoming adaptive, signal-driven, and executing creatively.

 Mark Kilens  Jul 17, 2025

<https://www.tackgtm.com/blog/customer-journey-and-value>

### [Customer Journey and Value](https://www.tackgtm.com/blog/customer-journey-and-value)

Who cares about how it happened, all we want is the outcome. I'm not so sure about that though. 

 Mark Kilens  Apr 17, 2025

![TACK LOGO](https://www.tackgtm.com/hubfs/logotype_white_original_RGB%201.svg)

TACK GTM LLC  
PO Box 913  
Newburyport, MA 01950

### COMPANY

- [About Us](https://www.tackgtm.com/about-tack)
- [TACK Insider](https://www.tackinsider.com/)
- [On Demand GTM Services](https://www.tackgtm.com/b2b-marketing-services-tack-gtm)

### RESOURCES

- [People-first GTM Model](https://www.tackgtm.com/people-first-gtm-model)

Copyright © 2025 TACK GTM LLC All rights reserved.

[Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mark Kilens",
    "url" : "https://www.tackgtm.com/blog/author/mark-kilens"
  },
  "dateModified" : "2024-12-30T19:42:22.758Z",
  "datePublished" : "2024-12-30T19:42:22.000Z",
  "headline" : "How it Works",
  "image" : [ "https://www.tackgtm.com/hubfs/4O4A8371-X4-1.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.tackgtm.com/blog/how-it-works",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.tackgtm.com/hubfs/logotype_navy_original_RGB.jpg"
    },
    "name" : "TACK"
  }
}
```