You can't ignore video.
Every GTM team should be using video to attract, engage, and delight customers.
But here's the thing, most companies don't provide the right training on how marketers, sellers, onboarders, success managers, etc. can and should use video in their roles.
A huge missed opportunity. Why? Because video humanizes your brand, helps people understand things better, and most people LOVE watching videos. You can't ignore the stats.
Here's a resource to definitely check out. Tim Davidson, prolific video creator on LinkedIn, did a webinar with us breaking down the nuances to all things video. Sharing his exact steps on how we creates engaging and delightful videos.
His go-to three types of videos are educational videos, personalized videos, and
skits / creative videos.
There's not many things better than video to put people at the center of your brand experience.
I encourage you to give your teams the proper training and the right latitude to create videos to help them and the business achieve its collective goals.
Time to get filming.