Uniting Your Go-to-Market Vectors
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Google is starting to lean hard into People-first GTM. Here's the evidence from a Search Engine Land article.
Google is starting to lean into People-first GTM. Here's the evidence from a Search Engine Land article.
"I recently discovered Knowledge Panel subtitles like “Content Creator (Medicine)” and “Content Creator (Travel)” in the SERPs.
This shows Google’s explicit identification of individuals as authoritative content creators within specific fields."
Google has said for awhile now that expertise, authoritativeness and trustworthiness is important to getting ranked high. Calling it E-A-T.
They now recently added another E, “experience.”
And who has real experience? People of course.
This is an acknowledgement by Google that the Internet continues to evolve from a search-centric to a more social-centric experience. And with that shift, Google needs to adapt and change how they surface the right information from the right sources.
No longer is the source just a website, but a person. What an idea! lol
From the article I linked above. The entire article is worth a thorough read.
"Google is increasingly focusing on individuals and optimizing content creators will likely provide the most value to your clients right now.
Optimization passes through three phases:
- Understandability. Create clear relationships between the content creator and reference pages that Google can use to verify facts about the person.
- Credibility. Establish connections between the content creator and relevant content.
- Deliverability. Expand the content creator’s digital footprint by creating new content, getting content published about them and controlling all information strands."
It's never been a more important time to get your employees activated on social networks, in communities and creating content. Good thing we have the B2B Creator School to help.