Nick hosted a great masterclass today for Insider Pro members. We dove deep into influencer partnerships and marketing.
Here's a simple thing he called that you can add to your partnership agreements with people.
An incentive.
It could be an additional payout if they hit a certain number of registrants for a webinars.
A specific number of event registrants.
Of course considering the quality factor in both of those
Or a number of qualified sales meetings.
The point is to give the partner a bit more skin in the game and try to get them to not just get their audience's attention, but to turn that attention into interest.