Do The Debrief

This one’s all about the importance of doing debriefs and how to run an effective one. 

You probably don't need to do a debrief for everything. That would be too much and take too much time. 

Here are things I recommend you always have a debrief for:

1. Product launches

2. Bigger events (in-person or online)

3. Integrated revenue campaigns (every quarter)

4. New core website pages (homepage, pricing page, product pages)

I've found that having everyone do the debrief documentation before the meeting works much better. It lets each person read a summary of what everyone else shared before getting together as a group to ask questions and clarify things.

In the meeting, everyone must have an equal opportunity to talk and share. The loudest or most involved people cannot and should not dominate the debrief. This means someone needs to lead the debrief meeting, keep it on track, and involve everyone. 

A good debrief is about the positives and negatives. It’s not just about the final thing produced and outcomes. It’s also about the process of getting there.

Debriefs should help avoid future mistakes, build team unity and trust, and recognize people. But most importantly, they should help create checklists and processes to make doing the thing easier and better in the future. 

Every debrief should finish with a list of action items that are implemented in a timely manner. 

Don't skip the debrief. Make it a ritual that's fun, informative, and something people look forward to doing.