There are three main ways to create a spark for a movement, community, or brand. By creating a spark, you can rally people around a mission, idea, belief, or something else.
1) Content
Create a piece of content that attracts people and teaches them a different or new way.
Here are some examples:
Bitcoin Whitepaper
Inbound Marketing Methodology
People-first GTM Model
Seeking Wisdom Podcast
2) Event
Host an event that brings people together to learn and experience something new and different.
Here are some examples:
Dreamforce
MozCon
Marketing Artificial Intelligence Conference (MAICON)
3) Free Product
Build a free product that helps people solve a problem and gets them to believe in and experience a different approach.
Here are a few examples:
Dropbox
HubSpot
Canva
Asana
What was your company's spark? Or are you trying to create one now?