This is how to do content right today.
Commsor 🦕 just published the definitive guide on Go-to-Network for Sales.
It's massive. 52 pages of content.
Here's why I love this so much.
First, the piece of content is something that is truly unique and has a strong point of view behind it.
AI would struggle a lot to get to this level of detail and precision around this topic.
Second, it includes a dozen or so contributors in the guide. It's written by real people for real people. They interviewed people and made their contributions front and center.
Third, they launched it with a print edition and sent it to their target account with a personalized note.
Fourth, they created a beautiful microsite for the guide, ungated the entire thing, but have an option to get the PDF.
Fifth, they are enriching all the people who download the PDF and are tailoring follow-up based on account and buyer fit with their ICP definition.
No generic or spammy follow-up. Tailored and targeted.
Sixth, the design of the book, both digital and print version, is exceptional. It stands out and is memorable. Not some boring, water downed B2B design.
Seventh, it includes practical cheat sheets at the end to help you get stared.
There are more reasons why I love the guide and how they are using it to grow pipeline.
Check it out for yourself. https://lnkd.in/ey-WDE2j