---
title: Buyer-First Demo Arenas
description: What's a demo arena or demo center?
image: https://www.tackgtm.com/hubfs/demo-arena.png
---

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# Buyer-First Demo Arenas

What's a demo arena or demo center?

[Mark Kilens](https://www.tackgtm.com/blog/author/mark-kilens)

 Nov 14, 2024

---

I was at a great event today in NYC. [Navattic](https://www.navattic.com/), the best interactive demo solution on the market, hosted 40 of their customers for a 2-day event. 

Today it was all about learning together. The sessions were all delivered by customers and the rest was small group workshops. Excellent format and that's a post for another day.

Back to demo arenas, which I learned about for the first time today.

What's a demo arena or demo center?

A place where a buyer can check out all of the use cases of your product without having to talk to anyone. 

Here's a great example from [Klue](https://klue.com/demo-arena). 

Talk about a buyer-first approach to selling. 

My prediction is we're going to see a TON more demo arenas built over the next couple of years. 

Giving buyers more control and earning their trust and respect faster than having to wait for a person to follow-up, schedule a demo, and then deliver a subpar demo. 

The new demo offer will be "get a custom demo" instead of "get a demo" 

## Similar posts

<https://www.tackgtm.com/blog/the-strategic-narrative>

### [The Strategic Narrative](https://www.tackgtm.com/blog/the-strategic-narrative)

It's the story of why someone would buy what you're selling and what makes you unique and valuable in the eyes and mind of your customers. 

 Mark Kilens  Apr 14, 2025

<https://www.tackgtm.com/blog/marketing-nurtures-vs.-sales-sequences>

### [Marketing Nurtures vs. Sales Sequences](https://www.tackgtm.com/blog/marketing-nurtures-vs.-sales-sequences)

Which do you use and when? Here's my take. 

 Mark Kilens  Nov 19, 2024

<https://www.tackgtm.com/blog/customer-impact-and-value>

### [Customer Impact and Value](https://www.tackgtm.com/blog/customer-impact-and-value)

We should be adding another thing to use in messaging, positioning and storytelling. 

 Mark Kilens  Apr 15, 2025

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