Business Problems vs. Buyer Problems

Today's tips is straight and to the point. 

Don't only focus on the problem of your buyers. 

Focus on the problems of their business too. 

The best positioning and messaging addresses both the pain, impact, and value of solving a buyers problems and how those problems manifest in their business.  

For example. I might have a problem about not having enough time to create content for the right channels. 

The business problem is we're not generating enough qualified pipeline and a symptom of that is not having the right content created for the right channels. 

Different problems, yet trying to get to the same outcome. 

Always use both in how you market and sell if you're in B2B.